Convoy, a failed Seattle-based freight startup, has drawn attention as drivers who partnered with the company await pay and look for answers. Predominantly small-time truckers, who saw the company as a revolutionary shift in the industry, were hit hard when Convoy suddenly shut down.

Launched in 2020, Convoy offered an app that acted as an Uber for cargo, enabling truckers to bid on local freight more efficiently and often at better rates than traditional brokers. For many, it led to expanding their operations, often investing in more trucks and hiring additional drivers.

However, the company abruptly collapsed in October last year, catching many offguard. Along with canceling scheduled loads, Convoy announced it was shutting down and laying off most of its around 500 staff, citing a slumping freight market and reluctant investors.

Unfortunately, many of the drivers working with Convoy have yet to see the money owed to them. Some have had to let go of their drivers and are struggling in a market that now has a surplus of trucks. Convoy was once a tech unicorn boasting a valuation of $3.8 billion and boasted big-name backers like Jeff Bezos, Bill Gates, and U2’s Bono.

The failure of Convoy also triggered a quieter collapse among the small trucking companies that relied on the startup’s business. Some have not been paid, and others are left dealing with expensive operations in a down freight market. This compounding effect has led to broken business relationships and pending litigation.

Convoy’s founders Dan Lewis and Grant Goodale had pursued an ambitious plan to digitally disrupt a nearly century-old truck freight system. They believed that by automating the load-to-truck matching process through a user-friendly app, they could draw smaller trucking companies into a virtual mega-carrier, attracting Fortune 500 companies.

Despite the apparent innovation, Convoy’s downfall underscores the potential risks of startups attempting to disrupt established industries. Without robust planning and sustainable strategies, they may leave stakeholders in more precarious positions than before.

Source: After Seattle startup Convoy fails, drivers wait for pay and answers }}.